What's going on?


For this project we needed to display high level KPIs to decision-makers in a group setting, yet withhold just the right amount of detail so they would be motivated to open their laptops and smartphones to for a deeper dive. The end result worked successfully but we didn't hit it out of the park in the first innings.


As a design project, this was surprisingly challenging. Mainly because more real estate means more data could be displayed. Stakeholders could show it all because we finally had the space! Well... Not so fast. This was a good example of the Swiss Army knife analogy which states: If you open up all the tools of a Swiss Army knife and proudly show it to a friend they don't know where to start. The blades, corkscrews, and sporks look downright intimidating and dangerous to touch. On the other hand, if you open and retract tools, one at a time, the experience is more impressive, organized, and the functionality of the knife is appreciated while remaining stylish.


Minimalism, it is said, is not the absence of things, but just the right amount of things. With this in mind we asked potential users what they needed to see first in a group setting - and that's it. Furthermore, we mocked-up poster board prototypes in conference rooms and tested the assuptions with exception drills.




I keep ideas loose and unorganized early on. No idea is crazy. No idea is stupid. No idea is wrong.



After a lot of sketch iteration and stakeholder feedback I get a little tighter with my comps and flow ideas. Once that's all approved, the hi-fi designs can be produced with confidence.





Here is a live version of the big screens working together.





One last thing


From big screen to tiny screen. All of the research and user feedback that we culled for our large screens designs were valuable in informing our decisions early with our Apple Watch designs. We already knew what was of primary importance to our users so we simply plugged it into the watch screen and it worked! We got a blazing headstart on the competition too. The takeaway: There is no one-off design projects.


Big Screen UI

Displaying data to room full of decision-makers doesn't happen on a mobile app. So how do we show what's important in a digestible format? To make this task successful required the tactical lessons of military minds and the balance of zen masters that value simplicity above all.

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